I didn’t buy a pair right then and there, but my interest was instantly piqued. The brand’s high-priced, high-tech 001 sneaker caught my eye, first online and then on shelves: when I picked up a pair at the Concepts by Union Square, I felt a spark of joy, the kind that had been absent from my sneaker-collecting experience for quite a while. Little true innovation, and even less storytelling. I’m not trying to replicate the “old man yells at cloud” scene from The Simpsons, but I did - and largely still do - feel that way. “The sneaker game is so stale these days,” I grumbled at the top of 2022, scratching a beard that’s one or two stressors away from sprouting grey hairs. This is key, especially for the number of steps I rack up in New York City on a daily basis. In addition, they’re also running shoes, so by nature their GEL-loaded midsole cushioning allows me to lace them up all day without feeling any pain or discomfort. In the event that I do decide to spruce up my wardrobe with louder, more colorful clothes, I love that they can also neutralize those types of get-ups. I’ve paired these with everything in my wardrobe: street-style ensembles, cozy sweatsuits when hopping on airplanes and even my lazy outfits when I’m out on a quick grocery or coffee run. I tend to gravitate towards neutral-toned garments and one of the joys that I’ve received from this sneaker is its versatility and comfort. Secondly, this has been a sneaker that I’ve kept in rotation for any occasion. If there was any shoe that became my go-to in the latter half of 2022, it was the JJJJound x ASICS GEL-KAYANO 14 in “Silver/Black.” I even managed to snag these up for retail, which was a relief considering that they go for well over double the original MSRP on the resell market. The aesthetics of these offerings caught our eyes, but their stories and wearability captured our hearts. It features a blend of coveted collaborations from the likes of Nike, Jordan Brand, ASICS and adidas to slept-on GRs from the likes of rising imprints like Salomon and newer industry members like norda. To put a bow on 2022, Hypebeast staff members compiled a list of their favorite kicks that they laced up throughout these last 12 months. But all highlights and antics aside, the primary joy about sneakers this year remained the same: the feeling of wearing them. Radical shifts went down for big-name brands, allowing smaller ones to garner more time in the limelight and new ones to infiltrate the space. The cross-pollination of luxury fashion labels and sportswear brands reached a new apex, adidas pulled the plug on its historical partnership with Ye, MSCHF crafted shoes that mimicked iconic silhouettes and Nike sold one of its hottest collaborations through Kohl’s. It seems that poplar brands worn by hypebeasts include Stussy, Crooks and Castles, Supreme, Huf, Vans, and Alife.2022 was a roller coaster ride for sneaker culture. Some people argue that a hypebeast usually uses other people's money, typically belonging to their parents, older siblings, and so on otherwise, meanwhile, claim that a hypebeast has an abundance of cash flow of their own that allows them to purchase such luxuries. There seem to be some conflicting definitions about the nuances of "hypebeast." Most people agree that a hypebeast is particularly interested in doing what's in vogue in order to impress other people, like buying cool, new shoes, snapbacks, or sweatshirts. Equipped with mommies credit card, the Hype Beast will try his hardest to make sure he has every pair of Nike’s he saw Jay-Z wearing on 106 & Park." Although the individual may not have a dime to their name, they like to front like they are making far more then everybody else.
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