These days, if you have a Instagram business account – you can have your profile jam-packed with extra content. While it’s important to grow your Instagram followers, there is more to it than that.Īnd if they don’t “like” or comment on your posts, they’re surely not going to take the time to take a gander at your profile. If you have 100,000 followers, but only a tiny percentage actually care about you brand and engage frequently – it’s unlikely many will follow through and purchase your products or services. These tactics that businesses use (which we will jump into shortly), will bring massive engagement.Īnd if you’re not getting a decent amount of authentic engagement from your followers – you’re missing out on gigantic amounts of leads. The secret sauce to get customers to interact and engage with your content on Instagram lays within a few strategic tactics you can easily add to your social media routine. Let’s jump right in: Why Instagram needs to be part of your social media strategyĪside from the fact that an estimated 71% of businesses use Instagram and you could be losing sales to your competitors – this number increased significantly since 2016.Īs E-Marketer has shown in the graph below, in 2016 only 48.8% of businesses used Instagram:Īnd since then – we’ve seen that number double. In this post, you’ll learn why Instagram needs to be part of your social media strategy, and exactly how to frame your Instagram captions so they get more engagement. So, what can you do to encourage engagement? And it’s those engaged followers that will be more likely to buy from you, and become brand advocates. You could have a huge amount of followers but that’s not going to benefit your business if they aren’t engaging with you. Most brands struggle to maintain an engaged audience. Just a small slice of that pie could have a dramatic impact on your business. With over 1 billion users, it’s difficult to ignore the potential of building an audience on Instagram.
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